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Nike Product Launch Retail Experience - 2015

Mediums and Methods

Interactive Video and Kinect Depth Camera Capture, Software: C++, Cinder++ framework, Large format video display

Location

New York, New York

I was commissioned by satis&fy, LLC to create an interactive retail experience display for the launch and advertising campaign for NIKE's Therma Sphere product line. The display’s large format multi-panel design showcased a thermal image interpretation of viewers walking past and toward the main body of the marketing display. I created a de-personalized silhouette of the viewer that portrayed a synthetic change in body temperature over time using a combination of live video imagery and point cloud data from a depth camera. The visual representation of the viewer's false 'core temperature' slowly transitioned from the client’s blue to red palette color as the viewer engages with the display.

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